Last year through radio and online advertising, we invited 75% of Cumbrians to join us at church at Christmas.
This year we want to go even further, and in addition to radio and online adverts, Big Reach Innovator Eleanor Ledesma is looking at sending a Christmas card to 138,000 households across the county in early December.
Costs mean that we are unable to list individual church services on this, but it will hopefully serve as an effective ‘warm-up’ to your own church’s advertising.
As with last year we are specifically targeting families with children who do not normally go to church, though the advertising will appeal to most people. A hints and tips guide, logos, publicity ideas and children’s resources will be available for you to use. More details and a timeline will follow.
What does this mean for me?
If you have any ideas or comments, please get in touch with Eleanor.