The campaign is targeted at families with young children, but it has broader appeal too. It’s believed that people need to see a message at least three times in order to act on it – so the campaign offers multiple ways for people to hear the invitation to join us at church this Christmas.
Through radio advertising, we aim to reach almost 300,000 people. You can listen to the adverts below. There are two versions – one with a Mum and the other with a Dad. The adverts will air on Heart, Smooth and CFM from 1-25 December. We will also be advertising on Digital Audio Exchange, reaching online radio and podcast listeners, through streaming services such as Deezer and SoundCloud.
By targeting postcodes across Cumbria with a high percentage of families, we will send an invite card to 138,000 households week commencing 3rd December. Costs mean that it’s not possible for us to customize the cards by printing local church service details onto them, but it is hoped that this mailing will support the local publicity that churches will be doing – especially where churches use the Church at Christmas logo and messaging. You can see the mailing card below.
Online display advertising
Banner adverts will be placed on mainstream websites such as EBay, Zoopla, Daily Mail and Autotrader. These adverts will be geo-targeted to people in Cumbria. This advertising should reach approximately 85,000 people.
Facebook and Youtube advertising
The Church at Christmas film will be promoted to approximately 180,000 people through Facebook and Youtube advertising. You can view the film on the Facebook page. Click here.